DRIVING RESULTS FOR THE WORLD’S FIRST BIONIC KNEE BRACE

Leveraging the top two platforms in digital advertising, Google Adwords and Facebook Ads, we were able to help drive a 51% reduction in cost per lead for Spring Loaded Technology.

About spring loaded

Acclaimed as the World’s first bionic knee brace, Spring Loaded has been developing revolutionary knee braces that do more than just stabilize or correct alignment of the knee. Focused on research, advanced technology, and innovation, Spring Loaded’s knee brace contains power and versatile mobility like no other brace on the market. 

Opportunities

When we met with the Spring Loaded team, the ask was to improve performance across their digital marketing platforms, by driving lead volume, reducing the CPL, and start tracking CAC. Creative and audience testing was our primary objective to achieve targets.

PAID SEARCH

Improve performance on Google Ads by testing DSA, Custom Intent, and long tail keywords.

FACEBOOK ADVERTISING

Develop new creative and audience variations to test on Facebook Ads.

PAID SOCIAL

Test new sources and ideas in existing sources to develop out a diversified ad portfolio.

RESULTS

Optimizations on campaign structure, audiences, and ads were deployed strategically and transitioned in a timely manner in order to achieve optimal campaign performance. 

57%

DECREASE IN PAID CPL

49%

DECREASE IN GOOGLE CPL

420%

ROAS Q1-Q3 2019

49%

improvement in CAC from Q1 to Q3* 

The team at Search and Gather moved quickly and methodically to understand our digital marketing needs and start producing results that exceeded our expectations. These peeps know their stuff!

Keith Gordon

Director of Marketing, Spring Loaded Technology

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