Kritik
Driving results for a company that’s transforming higher education.
Paid Social
Custom landing pages
Paid Search
About Kritik
Kritik is a peer-to-peer learning platform with the goal of providing more engaging and enriching learning for students. Whether classes are online or in-person, it saves professors and TAs countless hours on grading. Kritik is leveraged by over 100,000 educators & students across Canada and the United States.
The challenge
Increase the number of qualified leads (university professors), and closed deals from paid social and search campaigns.
The solution
The key to increasing qualified leads for Kritik came down to being cognizant of professor behaviours, adjusting budgets based on their availability, and understanding the ideal customer personas. With this data and learnings, we’ve been able to keep spend dynamic and plan to adjust budgets months in advance.
While we wanted to maintain certain levels of diversification across platforms, we’ve become more agile in how we leverage each differently and target our audiences, given the ongoing privacy changes and nuances of the ad platforms. Over the last two years, we’ve been able to refine the value propositions and pain points that really resonate with professors by collaborating with the sales team and leveraging data from the ad campaigns.
1st Year Results
Successfully maintained a healthy ROI while scaling ad spend by 275% YoY.
66%
Increase in YoY MQLs
115%
Increase in demos
30%
Increase in MQL to Demo CVR
2nd Year Results
After getting to know the product better, in year 2, we were able to push it even further, comparing H1 vs. H2:
40%
Increase in MQL to Demo CVR
60%
Increase in average deal size
Going forward
Expand into a more full funnel marketing strategy.
“The team has been able to bring remarkable ideas and campaigns to the engagement, which allows them to foster strong collaboration. Their communicative and understanding approach are hallmarks of their work.”
Armin Baig
Managing Director, Kritik
Ready to get started?
Reach out for a free proposal, and we’ll help you grow your business and maximize your results.
