DRIVING RESULTS FOR THE #1 RATED DAYCARE APP

When we first met with the HiMama team, they needed help structuring and scaling up their paid social campaigns. Our work together has resulted in a 60x increase in weekly lead volume.

About HiMama

HiMama is the #1 rated app for daycare owners. Based on extensive research and interviews with daycare owners and parents, the app was built to help parents stay informed about their child’s well-being while they’re in a daycare or preschool program. The company is based in Toronto, Canada, and has been recognized as one of Canada’s fastest growing startups.

Opportunities

When we first met with the HiMama team, they needed help structuring and scaling up their paid social campaigns. They ran Google Ads, but we needed to scale it up dramatically in order to achieve the goals we were after. Additionally, we knew that in order to find the most qualified leads, we’d need to test out new platforms to expand our online reach.

PAID SOCIAL

Build HiMama's paid social accounts from the ground up.

Paid Search

Take HiMama's existing Google Ads account to the next level by testing out new copy and keywords.

CUSTOM LANDING PAGES

We built custom landing pages to direct traffic to in order to help increase conversion rates.

RESULTS

We built HiMama’s paid social accounts, and tested copy and imagery to find the optimal combinations to increase conversions. One of our headlines, “HiMama is a Daycare Owner’s Dream,” is a high performer and remains one of their winning headlines to this day. In addition, we worked to flesh out their Google search campaigns, introducing new copy and adopting more sophisticated targeting methods.

+300

APP INSTALLS PER WEEK

60X

INCREASE IN WEEKLY LEAD VOLUME

Our ad spending over the course of our work with them has increased 7–10 times over. We have a target cost-per-lead that we aim for and we’ve been able to stay pretty close to that number throughout the year, which has been a really big deliverable for them.

We’re now a venture-backed startup as well, and as such are trying to go through a period of fairly rapid growth. A big part of that is being able to scale these channels while maintaining a positive return on our spending, and we’ve been able to do that successfully with Search & Gather.

Savannah Copland

senior manager, himama

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