Amy: I find this a tough question because I think it depends on who they have to advocate to. A strong manager that believes in you is completely different from interacting with someone that doesn’t already understand and acknowledge your value. If they’re a strong direct report and care about you, then I think you should advocate for the areas that you find to be the most interesting and fun to work on, that you want to learn and grow into, and really make it clear what brings you the most enjoyment from your role. If they’re on the other end and don’t value you, then it comes down to tracking your value and sharing that with them in a way that they can’t negate.
Holistically though, I personally think that regardless of the industry, people can differentiate themselves by being proactive with finding business gaps and areas of need, and finding ways to either use their skills to fill those gaps, or learn how to. From a Digital Marketing perspective, there are so many different aspects of digital marketing that as a first step I’d recommend you find the aspect that aligns the most with your interests and pursue that as much as you can. Whether it’s analytics, creative, content, digital marketing is an industry where you can find your place.