Starting Up at our Startup

Mofina on Couch

“I’m so sorry!” Doug Gorrie explained. “I didn’t mean to get you this busy so soon, but we’ve got a client urgently requesting an updated version of the ads we sent them last week. They want to launch it this afternoon. Do you think you can give me a few concepts?”  It was a Monday … Read more

How Socially Awkward Ad Creative Wins

ad creative

Your Facebook Ad campaign has ideal audience targeting, gets an excellent reach, and has a healthy budget. A setup for success? Not quite yet. No matter how smart your delivery system is: if your ad creative isn’t engaging, if it is Vanilla in content, you won’t get the cost per click and conversion you should … Read more