Facebook Lead Ads have been around since 2015, but there still seems to be some confusion surrounding their purpose and effectiveness. We use Facebook Lead Ads for many of our clients at Search & Gather. Over time, we’ve been able to identify some pros and cons of this campaign type. The Good Easy to Set … Read more
Lead generation is a huge part of what we do at Search & Gather. We use many digital sources from Facebook, LinkedIn and Adwords campaigns to attract new customers to our partners. I want to focus on a part of the funnel that seems to be a bit over-looked and is still a bit of … Read more
Someone just landed on your website. They spend over 3 minutes browsing your new winter collection and eventually add a pair of boots to their shopping cart. Fantastic! But then – they just leave, without ever checking out. What happened? Did they change their mind? Did they get distracted? Did their browser crash? The average … Read more
It’s hard to keep up with Google AdWords. The advertising platform is as dynamic as it is powerful,and its features, algorithms and functions are constantly changing. In order to get the most out of advertising on AdWords, marketers should always keep an eye out for new updates. But since the Google team is continuously optimizing … Read more
Apple Search Ads for the App Store is one of the newest platforms on the scene. Having launched in October of 2016, it hasn’t hit mainstream quite yet. However, supporters have been vocal about the affordable CPCs and exceptionally high conversion rates. We are seeing the same results at Search & Gather, and thought this … Read more
Build Beautiful Pages on the Cheap with Elementor. Search & Gather started using Elementor to build wordpress pages in late 2016. The ease of use, elegant designs, and functionality instantly blew us away! Then we found out about live form editor, global widgets, pro templates, and live custom CSS. We were soon complete converts to … Read more