Spring Loaded Technology
Levitation 2 is the world’s first powerful “bionic” knee extension assist brace.
About Spring Loaded
Acclaimed as the World’s first bionic knee brace, Spring Loaded has been developing revolutionary knee braces that do more than just stabilize or correct alignment of the knee. Focused on research, advanced technology, and innovation, Spring Loaded’s knee brace contains power and versatile mobility like no other brace on the market.
The Challenge
When we met with the Spring Loaded team, the ask was to improve performance across their digital marketing platforms, by driving lead volume, reducing the CPL, and start tracking CAC. Creative and audience testing was our primary objective to achieve targets.
The Solution
Optimizations on campaign structure, audiences, and ads were deployed strategically and transitioned in a timely manner in order to achieve optimal campaign performance.
- Improve performance on Google Ads by testing DSA, Custom Intent, and long-tail keywords.
- Develop new creative and audience variations to test on Facebook Ads.
- Test new sources and ideas in existing sources to develop a diversified ad portfolio.
Results
Successfully maintained a healthy ROI while scaling ad spend by 275% YoY.
57%
Decrease in paid CPL
49%
Decrease in Google CPL
420%
ROAS Q1-Q3 2019
49%
Improvement in CAC from Q1 to Q3*
*Customer data not collected prior to us starting.
“The team at Search+Gather moved quickly and methodically to understand our digital marketing needs and start producing results that exceeded our expectations. These peeps know their stuff!”
Keith Gordon
Director of Marketing, Spring Loaded Technology
Going forward
While the Event has come to an end, the planning for next year is just beginning! To further push the goal for next year, we will:
- Continue leveraging remarketing lists for innovation programs throughout the year.
- Analyze demographic data from past festivals to create new Lookalike (LAL) audiences for precise targeting.
- Incorporate new video assets for timely and relevant recaps in their creative content.
Conclusion
This case study showcases how a strategically executed digital marketing campaign, spanning all stages of the marketing funnel, played a pivotal role in achieving and surpassing the festival’s goals, while also providing a blueprint for continued success in the future
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