HiMama (now Lillio)
Lillio’s childcare app facilitates open communication with families and enables contactless operation of your center, from documentation to payments.
About HiMama (now Lillio)
HiMama (now Lillio) is the #1 rated app for daycare owners. Based on extensive research and interviews with daycare owners and parents, the app was built to help parents stay informed about their child’s well-being while they’re in a daycare or preschool program. The company is based in Toronto, Canada, and has been recognized as one of Canada’s fastest growing startups.
The Challenge
When we first met with the HiMama (now Lillio) team, they needed help setting up, structuring and scaling up their paid social campaigns. They were already running Google Ads, but we needed to ramp it up dramatically in order to achieve their goals.
HiMama (now Lillio) needed to reach child care owners & directors who were ready to ditch the paperwork and move their admin tasks online. From parent communication, to payment processing, activity planning, and much more.
The Solution
We built HiMama’s Facebook ad account from scratch. We have since tested copy, imagery & landing pages to find the optimal combinations that maximize conversion rates. One of our headlines, “HiMama is a Daycare Owner’s Dream,” is a high performer and remains one of their winning headlines to this day. Facebook is now regarded as a primary source of leads for HiMama.
In addition, we worked to flesh out their Google Search, Display, Youtube, Discover & Google Play campaigns, introducing new copy and adopting more sophisticated targeting methods. Google has gone from a limited single-campaign to a fully fleshed out platform and is currently their most cost effective source for bottom funnel conversions.
Results
We built HiMama’s Facebook ad account from scratch. We have since tested copy, imagery & landing pages to find the optimal combinations that maximize conversion rates.
300
App Installs per week
60x
Increase in weekly lead volume
Going Forward
With the lead generation engine operating at a reliable level over these past few years, we’ve been able to work with the Lillio team in 2021 to focus on improving lead quality with more sophisticated conversion goals, begin testing video content more rapidly on Youtube & paid social, and develop more campaigns that are higher in the funnel for increased awareness efforts.
“Our ad spending over the course of our work with them has increased 7–10 times over. We have a target cost-per-lead that we aim for and we’ve been able to stay pretty close to that number throughout the year, which has been a really big deliverable for them.”
Savannah Copland
Senior Manager, HiMama (now Lillio)
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