Elevate Festival 2023
Elevate Festival in Toronto unites innovators and leaders for 3 days, focusing on inclusivity, sustainability, renowned speakers, and networking.
The Setting
Elevate Festival is a 3-day conference held annually in Toronto, uniting top innovators and industry leaders with a shared commitment to shaping a more inclusive and sustainable future. This event offers attendees access to renowned speakers, networking opportunities, and serves as an inspiration hub for making a positive difference in the heart of North America’s third-largest tech hub.
The Challenge
Elevate Festival aimed to reach a target of over 8,000 entrants while simultaneously promoting their partner innovation programs for tech & ecommerce startups. A crucial aspect of this challenge was the need to accurately attribute paid ticket sales to specific marketing campaigns through a third-party ticketing platform, Bizzabo.
The Solution
Elevate Festival is a 3-day conference held annually in Toronto, uniting top innovators and industry leaders with a shared commitment to shaping a more inclusive and sustainable future. This event offers attendees access to renowned speakers, networking opportunities, and serves as an inspiration hub for making a positive difference in the heart of North America’s third-largest tech hub.
- They launched effective campaigns for innovation programs and ticket sales, utilizing a full funnel approach from awareness to conversion.
- Leveraged Google Ads, Meta Ads, TikTok Ads & StackAdapt to reach target audiences.
- Precise tracking in third-party ticketing software ensured accurate attribution of paid sales to campaign performance.
- A/B testing was employed, evaluating the top-performing static, carousel, and video creatives across multiple channels. The aim was to consistently outperform previous variants and achieve the highest levels of engagement and reach leading up to the event.
Results
The results of this digital marketing initiative across platforms were remarkable. Bringing success across Elevate’s key KPIs.
9,500
Entrants
The festival saw an impressive 9,500 entrants, surpassing the target by 18%.
40%
Increase in Ticket Sales
Ticket sales exceeded their goal by an impressive 40%.
200%
Return on Advertising Spend
Clients reported high satisfaction with the final product.
BONUS
S+G Speaker Series
S+G’s Co-founder, Doug Gorrie & Director of Strategy, Natalie Gaskin were asked to speak at the event. An honor and tons of fun!
Going forward
While the Event has come to an end, the planning for next year is just beginning! To further push the goal for next year, we will:
- Continue leveraging remarketing lists for innovation programs throughout the year.
- Analyze demographic data from past festivals to create new Lookalike (LAL) audiences for precise targeting.
- Incorporate new video assets for timely and relevant recaps in their creative content.
Conclusion
This case study showcases how a strategically executed digital marketing campaign, spanning all stages of the marketing funnel, played a pivotal role in achieving and surpassing the festival’s goals, while also providing a blueprint for continued success in the future
Check out more of our work
Working with our clients has been a source of great satisfaction, and our constant pursuit is to achieve even greater goals with each new partnership we form. Learn more about our clients’ success stories through our digital marketing work.
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