Summer 2017, and downtown Toronto is moving a bit slower than it would on a busy Monday morning. We find ourselves sweating like mad in the front seat of a rented Zipcar van, downing an iced coffee from DarkHorse on Geary Street. We have three hours to pick up wood, tools, and the vintage refrigerator … Read more
It was about Christmas time. I thought it was the opportune time to sit my parents down and tell them I quit my job. “Hey Mom & Dad, I quit my job and started a company in my apartment!” The words any proud parent would want to hear. Truthfully, I started consulting years ago, quit my … Read more
Facebook Lead Ads have been around since 2015, but there still seems to be some confusion surrounding their purpose and effectiveness. We use Facebook Lead Ads for many of our clients at Search & Gather. Over time, we’ve been able to identify some pros and cons of this campaign type. The Good Easy to Set … Read more
Lead generation is a huge part of what we do at Search & Gather. We use many digital sources from Facebook, LinkedIn and Adwords campaigns to attract new customers to our partners. I want to focus on a part of the funnel that seems to be a bit over-looked and is still a bit of … Read more
So you’ve taken the leap and started investing in Pay-per-click (PPC) advertising for your business. PPC can be a very powerful growth tool and is known to bring in faster results than its organic counterpart SEO. However, seeing profitable results doesn’t happen overnight. Especially if you’re hiring an agency or aren’t sure if PPC will work … Read more
Someone just landed on your website. They spend over 3 minutes browsing your new winter collection and eventually add a pair of boots to their shopping cart. Fantastic! But then – they just leave, without ever checking out. What happened? Did they change their mind? Did they get distracted? Did their browser crash? The average … Read more
It’s hard to keep up with Google AdWords. The advertising platform is as dynamic as it is powerful,and its features, algorithms and functions are constantly changing. In order to get the most out of advertising on AdWords, marketers should always keep an eye out for new updates. But since the Google team is continuously optimizing … Read more
PPC marketing is an immediate way to drive traffic to your website, generate leads and build brand awareness. This makes it an invaluable source especially for startups still having to establish themselves against bigger, better-known competitors. However, PPC campaigns are an investment, and it takes more than just a few keywords and clicks to get … Read more
Getting lots of clicks but no conversions? You suspected it: The problem is your landing page. But don’t worry – you are not alone. Many marketers continue investing money into well-crafted ad campaigns, only to waste their efforts by directing traffic to inefficient landing pages. While the average conversion rates lie around 2-5%, some landing … Read more
PPC marketing can be an incredibly powerful tool for business growth. Many companies utilize it to drive more traffic, increase sales and build brand awareness. But because training or hiring someone to do the job can be expensive, startups on a tight budget often take the “Let’s Push Some Buttons And See What Happens” approach. More … Read more