Starting Up at our Startup

Mofina on Couch

“I’m so sorry!” Doug Gorrie explained. “I didn’t mean to get you this busy so soon, but we’ve got a client urgently requesting an updated version of the ads we sent them last week. They want to launch it this afternoon. Do you think you can give me a few concepts?”  It was a Monday … Read more

Digital Marketing for Startups: In-House vs Agency

digital marketing agency vs in-house

PPC marketing is an immediate way to drive traffic to your website, generate leads and build brand awareness. This makes it an invaluable source especially for startups still having to establish themselves against bigger, better-known competitors. However, PPC campaigns are an investment, and it takes more than just a few keywords and clicks to get … Read more

How to Maximize Your Conversions: A Guide to Landing Page Success

landing pages

Getting lots of clicks but no conversions? You suspected it: The problem is your landing page. But don’t worry – you are not alone. Many marketers continue investing money into well-crafted ad campaigns, only to waste their efforts by directing traffic to inefficient landing pages. While the average conversion rates lie around 2-5%, some landing … Read more