Google Ads AI Max: Early Results & Best Practices | Search + Gather
Michael Lum
We’ve tested Google’s AI Max across SaaS, e-commerce, insurance & more. Here’s what’s working, what to avoid, and how to set campaigns up for success.
Search+Gather blog
Home to digital marketing tips, tricks, and insights, plus S+Gers in action.
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Adopting Automation | Search + Gather
Natalie Gaskin
See how S+G tackles attribution in 2025 with hybrid models, first-party data, and clean tracking that turns platform insights into smarter decisions.
Hybrid Attribution Models for 2025 | Search + Gather
Search Gather
See how S+G tackles attribution in 2025 with hybrid models, first-party data, and clean tracking that turns platform insights into smarter decisions.
Conversations with the Women in Leadership at S+G
Michael Lum
At Search + Gather we just finished celebrating International Women’s Week (see our insta at @SearchGather for some pictures of the amazing women on our team)! The S+G team is 55% women, a stat that includes the leadership team, which is 50% women. So quite literally, without the talented women on our team we (like the rest of the world) couldn’t do what we do!
Paid Search vs Paid Social: Which is Right for Your Business?
Michael Lum
Paid search and paid social are two popular forms of online advertising that businesses can use to reach potential customers. Each has its own advantages and disadvantages, and the decision of when to use one over the other depends on the specific goals and objectives of your business.
Sharing Our Startup
Drew Karges
As I sit here trying to connect to Ontario country internet, I reflect on the incredible company we have built over the last 4 years. How did this happen? Were we blessed from the gods, or did our risk-taking nature and hard work pay off? Maybe a little bit of both. What really happened was that we found the right people, and those people inspired and supported the creation of an amazing team.
A Whole New (Digital) World
Amanda Nguyen
The lessons we’ve learned from the pandemic and how we’re navigating the new normal in a digital world at S+G.
There’s a Baby in my Office!
Admin
I am a creature of habit and love my routine. From my local coffee shop to my subway ride. It’s my time to think, plan out my day and psych myself up for my meetings, calls and other duties here at S+G. I have never been a work from home kinda guy. We normally have two work from home days each week, yet I still chose to go into the office on those days.
Rethinking Your Acquisition Spend?
Michael Lum
These are indeed uncharted and challenging times. We realize that some businesses might not have the means to spend on digital marketing during the economic turmoil that coincides with the COVID-19 pandemic – managing costs and serving existing customers is much more of a priority. It’s also difficult to give a one-pronged answer to this question, given that a D2C brand delivering “direct to your doorstep” might be thriving more than a company that relies on in-store foot traffic right now.
Starting Up at our Startup
Michael Mofina
“I’m so sorry!” Doug Gorrie explained. “I didn’t mean to get you this busy so soon, but we’ve got a client urgently requesting an updated version of the ads we sent them last week. They want to launch it this afternoon. Do you think you can give me a few concepts?”
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