Apple announced on October 10th that they are expanding Apple Search Ads to the App Stores in Canada, Mexico, and Switzerland. The three marketplaces are joining the United States, United Kingdom, Australia, and New Zealand, making it a total of seven countries you can market your app in!
The team at Search & Gather are huge fans of Apple Search Ads. We wrote a blog post about why we love it so much back in July. In terms of performance, we’re happy to report that in the span of a few months, the platform has held on steady with its affordable cost-per-install and ease of use.
Don't forget the free credit!
If you haven’t tried using Apple Search Ads already, it’s worth noting that Apple offers a free $100 USD credit to launch your first campaign! In our opinion, you have nothing to lose and a (potentially) huge number of installs to gain.
Apple Search Ads will go live in Canada, Mexico, and Switzerland on October 17, 2017 at 10 a.m. PDT, but you can start building your campaigns immediately.
Need help setting up & managing your Apple Search Ads account? Search & Gather is a digital agency specializing in paid search and social! Don’t hesitate to contact us to learn more about how we can work together.